How Entrepreneurs Perceive Technology in the Digital Era: From Aversion to Adoption

Jose Gregorio Norono Sanchez

doi:10.64923/ceniiac.e0002

Authors

Jose Gregorio Norono Sanchez University of Cartagena https://orcid.org/0000-0001-9777-2733

DOI:

https://doi.org/10.64923/ceniiac.e0002

Keywords:

perception, entrepreneurs, technology, adoption, economic benefits, innovation, business strategies

Abstract

This study examines entrepreneurs’ perceptions of technology, highlighting its influence on the adoption of new tools and the formulation of business strategies. Using a quantitative methodology with a bibliometric approach, 349 documents indexed in Scopus, published between 2019 and 2024, were analyzed. Trends and patterns in entrepreneurs’ perceptions toward technologies such as artificial intelligence and blockchain were identified, and the practical implications of these perceptions for innovation and business management were evaluated. The results show a significant increase in the acceptance of these technologies, driven by their perceived usefulness and their ability to enhance business competitiveness. Additionally, it was observed that perceptions of technology vary according to the industrial sector, organizational culture, and economic environment. The review also highlights influential sources in the field and reveals an uneven global distribution of research. The study concludes with recommendations for developing policies that promote technological literacy and mitigate technostress. Furthermore, it suggests exploring the impact of global events and cultural differences on the integration of new technologies.

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Author Biography

Jose Gregorio Norono Sanchez, University of Cartagena

jose%20gregorio%20noro%C3%B1o%20sanchez.jpg

Professor and researcher, Head of the Labor Department, Coordinator of the Master's Degree in Law and Internationalization Manager of the Faculty of Law and Political Sciences of the Universidad de Cartagena (Colombia). E-mail: jnoronos@unicartagena.edu.co

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