Entrepreneurial Creativity, Teaching, and Practical Performance: A Structural Model in Public Universities of Apurímac

Sandy Guillen Cuba

doi:10.64923/ceniiac.e0008

Authors

Sandy Guillen Cuba Universidad Nacional José María Arguedas

DOI:

https://doi.org/10.64923/ceniiac.e0008

Keywords:

Entrepreneurial creativity, entrepreneurship education, practical performance, higher education, PLS-SEM, public universities

Abstract

Entrepreneurial education is a key component of higher education, particularly in regional contexts with limited resources such as Apurímac. However, there is limited evidence on how creativity, teaching, and practical performance interact within public universities in the Andean region. This study employed a quantitative, explanatory, and cross-sectional design. A validated questionnaire was administered to 304 students from two public universities in Apurímac. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), assessing validity, reliability, and structural effects. Entrepreneurial creativity showed a strong effect on teaching and an even stronger effect on practical performance, becoming the most influential predictor in the model. Teaching also exhibited a direct and significant, though moderate, effect on practical performance. The findings demonstrate that creativity is a central driver of entrepreneurial learning in educational contexts with structural constraints. Likewise, teaching contributes to the development of practical competencies, although its impact depends on institutional conditions. This study provides theoretical and practical insights to strengthen entrepreneurial education in regional public universities.

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Author Biography

Sandy Guillen Cuba, Universidad Nacional José María Arguedas

Doctor of Business Administration from Universidad San Ignacio de Loyola (USIL). Holds a Bachelor’s degree in Business Administration from Universidad Nacional José María Arguedas, where the Bachelor’s degree in Business Administration was also obtained. Additionally, holds a Master’s degree in Public Management from Universidad Privada César Vallejo and a Master’s degree in Education with a specialization in Higher Education Teaching from Universidad San Ignacio de Loyola. Academic training is focused on organizational management, public administration, and university teaching.

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